What is a Personal Brand?

Your personal brand is the values that the world around you associates with your name.

You create your personal brand in two ways:

• You develop your brand via an inner process in which you become aware of what you stand for, define it better and decide on how to make it visible.
• You build your brand via an outer process, by the way you develop your image and by what you do and say.

These processes take place in parallel and without pause for as long as you continue to grow as a person.

”The strength of a personal brand is measured in two dimensions: the values which are associated with a name and how well-known those values are.”