Lectures
I give lectures in:
Your personal brand
Personal brands are about trust, about who we listen to and who we believe, who we give our vote to, who choose as a supplier, who we enlist as a consultant, who we employ to be our colleague and who we choose as leader.
Your personal brand decides to a great extent whether you will achieve your goal - as a leader, as an entrepreneur and as a consultant in the workplace.
Selected contents:
- What is a personal brand?
- How is a strong personal brand developed?
- The Hollywood Model.
- Toolbox: how to create your personal brand.
Storytelling
We come across them everyday - tales of reality. In annual reports, advertisements, news programmes, doctoral theses, novels, films, television documentaries. These narratives often have several purposes: to entertain, to inform, to affect and to convince. Stories are the most important tool for persuasion there is, more important even than arguments.
In this lecture you will learn to expose storytelling in everyday life and how to become a better storyteller yourself.
Selected contents:
- What is Storytelling?
- The most effective storytelling of our times
- Leadership and storytelling
- Seeing through a story
- Storytelling - your account of yourself
Communicative Leadership
In the lecture on communicative leadership you will be given the tools to be clearer and more visible, to create trust in yourself and your leadership and to develop your ability to communicate.
Selected contents:
- What is communicative leadership?
- What is trust and why do we trust some people?
- How do I develop the ability to get my message across?
The possibilites of rhetoric
Some speakers change the world - Martin Luther King and John F Kennedy for example - but rhetoric is so much more than grand speeches. Your first date, an employment interview, a breakfast meeting, an e-mail, a report on strategy, a news article, a doctoral thesis; rhetoric is all planned communication.
Rhetoric gives us great potential, both to understand others' communication and to become better communicators ourselves.
Selected contents:
- What is rhetoric?
- The rhetorical process
- Ethos: who you are is more important than your arguments.
- Analysing rhetoric
- Storytelling - your story of yourself

”The core of a personal brand is being passionate about something and standing for something.”