About the company

Ditt varumärke™ is run by Isabel Runebjörk, who:

• has written the first book in Swedish about personal brands, Ditt personliga varumärke. Om retorik, värderingar och förtroende (Your Personal Brand, on rhetoric, values and trust), published by Liber autumn 2004
• trains politicians and business executives in rhetoric and the development of personal brands
• teaches rhetoric at the Stockholm School of Economics and Stockholm University
• lectures on personal brands, rhetoric, story-telling and communicative leadership
• runs in-company workshops in rhetoric and developing personal brands
• is a qualified language consultant and DIHR (Dip IHR)
• has long experience of strategic communication in the business world, amongst other things as a PR manager in the IT industry.

Her customers include Ericsson, Sveriges Riksdag (The Swedish Parliament), Karolinska Institutetet (a medical university), Marknadsakademin (The Market Academy Institute at Stockholm University), Folkpartiet (The Liberal Party of Sweden), Handelshögskolan i Stockholm (The Stockholm School of Economics), AB Ångpanneföreningen (ÅF Group/AF Consult), Företagsuniversitetet (business university at the Stockholm University), Södertörns Högskola (Södertörn University College), ForMaster, Tetra Pak, Kasam (Swedish National Council for Nuclear Waste), IBM, TietoEnator, Berghs School of Communication, Sif (Sweden's largest white-collar union), Veab (energy company of the Växjö municipality), The Göteborg Region Association of Local Authorities and Fokuz.

”Clarity about your values will become ever more important, regardless of where you are in life.”